We built an identity that reflects their grounded, movement-first approach. Clean, bold, and honest — with powerful type, minimal fuss, and subtle nods to their namesake gorilla — the brand system keeps it simple and strong, just like their therapy.

GMT needed a brand that matched its no-fluff mission: help people feel better in their actual lives — not in ideal conditions, but during grocery runs, kid pick-ups, and stair climbs. The brand had to be real, strong, and purposeful.

Clients constantly share how seen and energized they feel — not only for how they move, but how they live. The brand makes it clear from the first touchpoint: this is where everyday people become strong, capable, and cared for.