GS Brar Law
Brand Identity | Brand Maintenance | Creative Direction | Corporate Collateral | Office Interior collab
GS Brar Law is committed to being a bold, innovative, and approachable firm that provides excellent legal services and gives back to the community.
Roadblock
Rectify
Mukt
Researching their competitors, we learned exactly what GS Brar Law was not, so we dropped any common icon associated with a law firm. Instead, we performed multiple think tank sessions to interpret their four values through shapes, colours and typography.
GS Brar Law constantly demonstrated that they're not a typical law firm — they're steadfast in their values, and it was important to embody that in their brand so that they captivated clients who are likeminded.
Together, we constructed a universal brand system that embraces being bold, innovate and approachable. That's why their clients appreciate that their matters are cared for by trusted lawyers.
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